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AI x Moto Murals
Project type
AI Rendered Murals That Come to Life With AR
Date
October 2022
Location
Goa, India
Motoverse, is a 3 day music, motorcycling and motorsport festival held in the beach town, Goa for 3 full days, to celebrate art, culture, exploration, music and of course, motorcycling.
I collaborated with St+art India Foundation and their local artists, empowering them to showcase their artistic expression across popular streets of Goa. We generated moto-mural ideas using AI, blending art and technology, and the result was 5 wonderful moto-murals, each with their own QR Code, which upon scanning, led to an immersive experience by bringing the murals to life through Augmented Reality.
Over the course of the 3 days, the murals got thousands of scans as riders and tourists flocked to these murals, stopping over to get their photos clicked with the art.
These murals have since then gone on to blend in with the town landscape. 4 years later, these murals remain a popular tourist attraction.
